Half of associations are flat or shrinking. Yours doesn't have to be.

A better renewal email won't outgrow the problem. Growth is four connected plays running all year: find the right new members, onboard them well, catch the drifters early, and bring the lapsed ones home.

Let's talk about your membership

Association members welcome a newcomer into their conversation circle at a member mixer

Members rarely storm out. They drift.

The renewal that lapses was decided months earlier: the member who never got onboarded, never heard from you between invoices, never felt the membership working.

That's why one renewal blast can't fix it. The growth is in the whole arc: who joins, how their first year goes, and who quietly stopped opening your emails.

31%

Of departing members cite lack of engagement (Higher Logic, 2025)

10pt gap

First-year members renew at 74% vs 84% overall. The gap opens in the first 90 days (MGI, 2025)

29%

Of members simply forget to renew (Higher Logic, 2025)

Four connected plays, one growth number.

Find members who look like your best ones

We profile your highest-value members and search the public record for the people who match them: same roles, same affiliations, same reasons to belong. Recruitment starts warm.

Onboard the first 90 days right

The renewal gap opens in the first three months. New members get a pathway matched to how they engage, so the membership starts working before the first invoice arrives.

Catch at-risk members before the renewal date

Engagement signals flag who's drifting 90 to 120 days out, while there's still time to change the story. Outreach is personal, not a dunning notice.

Win back the ones who lapsed

The 30 to 90 days after a lapse is an open window, and winning a member back costs a fraction of recruiting a new one. We reach them while the connection is still warm.

Concrete, counted, yours.

Find

1,000 lookalike prospects

So recruitment targets people who match your best members, not a rented list.

Reach

Profiled recruitment sequences

So every prospect hears the reason to join that fits them, five emails deep.

Onboard

90-day onboarding pathways

So the first year starts strong, in four variants matched to how each member engages.

Retain

At-risk early warning

So drifting members are flagged 90 to 120 days before renewal, while the save is still easy.

Win back

Lapsed-member win-back sequences

So the members who slipped away hear from you inside the window that works.

Report

Campaign performance report

So you see recruitment, saves, and win-backs in one growth number.

What campaigns like this deliver.

Every membership file is different, so we won't pretend to know your numbers before we've seen them. These are the ranges our membership campaigns work in, against the industry's.

6–12%

New-member acquisition on lookalike campaigns. Industry average: 2–5%

+6pt

First-year renewal uplift over baseline when onboarding runs the full 90 days

20–35%

Of flagged at-risk members retained through early, personal outreach

The ranges aren't hypothetical: they're what the last decade of this work looks like.

A flowing path of warm light moving across a dark landscape

Picture next year's board report.

A membership line that bends up. First-year members who stay. Lapsed names coming back. That's what growing as a system, not an email, looks like.

Asked before every membership push.

We already run a renewal campaign every year.

Keep it; the renewal touchpoint matters. What's usually missing is everything around it: the onboarding that decides the first renewal, the early warning that catches drift, and the win-back that recovers the lapsed. We build the system around the campaign you already run.

Our member data is a mess. Is that a blocker?

No. We work from what you have and enrich it from the public record. Most membership files we see are messier than their owners think and richer than they fear.

How fast does this show up in the numbers?

Win-backs and at-risk saves move first, often within a renewal cycle. Recruitment and onboarding compound over the year. We report all four plays in one growth number, so you always know what's working.

What do we need to bring?

Your member file, your renewal calendar, and an honest picture of where growth stalled. We do the finding, profiling, and writing. You approve the voice before anything sends.

Tell us about your membership.

We'll show you where the growth is: who to recruit, who to keep, and who to bring back. Free, no obligation.

Get in touch