Privacy Policy
Last updated July 6, 2026.
This is a working draft written to cover activatus.com as it stands (analytics, cookies, a contact form, and HubSpot). It is not legal advice. Have it reviewed by counsel and adjust the specifics (retention periods, legal bases, state-law disclosures) before you rely on it.
ActivatUs ("we," "us," or "our") operates activatus.com (the "Site"). This policy explains what information we collect when you visit the Site, how we use it, and the choices you have. By using the Site, you agree to this policy.
Information we collect
Information you give us
When you complete our contact form, we collect the details you provide: your name, organization, work email, website (optional), and anything you write in the message field. We use this only to respond to your inquiry.
Information collected automatically
When you visit the Site, we and our analytics providers automatically collect standard technical data such as your IP address, browser type, device, referring page, and the pages you view. This helps us understand how the Site is used and improve it.
Cookies and analytics
We use Google Analytics 4 to measure Site traffic and usage. Google Analytics sets cookies and similar identifiers to distinguish visitors and sessions. We load analytics only after you consent through our cookie banner; if you decline, non-essential cookies are not set. You can also block or delete cookies in your browser settings. For more on how Google uses data, see Google's privacy policy.
HubSpot and our CRM
We use HubSpot to manage contacts and communications. When you submit the contact form, your information is stored in HubSpot so we can follow up. HubSpot may also set cookies to associate your Site activity with your inquiry once you have contacted us. HubSpot processes this data on our behalf under its own data-processing terms.
How we use your information
- To respond to your inquiries and provide the services you request.
- To operate, maintain, and improve the Site.
- To understand aggregate usage through analytics.
- To comply with legal obligations.
We do not sell your personal information. We do not send marketing email unless you have asked us to.
Sharing your information
We share information only with service providers that help us operate the Site and our business, such as Google (analytics) and HubSpot (CRM), and only as needed for them to perform those services. We may also disclose information if required by law.
Data retention
We keep contact-form submissions and CRM records for as long as needed to respond to you and maintain our business relationship, then delete or anonymize them. [Set a specific retention period with counsel.]
Your choices and rights
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to opt out of certain processing. To make a request, contact us through the form on our contact page. You can manage cookies through the banner (reopen it any time via cookie settings) and your browser. [Add specific state/EU disclosures with counsel as applicable.]
Children's privacy
The Site is intended for a professional audience and is not directed to children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "last updated" date above.
Contact us
Questions about this policy? Reach us through our contact page. ActivatUs is based in Reston, Virginia.