Six weeks fund the year. The inbox is loud.

Year-end can be a third to half of your annual revenue, decided between GivingTuesday and December 31. The campaign that wins those weeks isn't louder. It knows who's most likely to give, and asks each of them properly.

Let's talk about your year-end

A development director seals a thank-you card into an envelope by lamplight, snow outside the window

The season is short. The file decides it.

Most year-end appeals go to everyone who ever gave, identically. But the donor file already knows who's likely to give again, who's quietly lapsed, and who could become monthly. The campaign that reads it wins the season.

And the season doesn't end at midnight on December 31. The donors it wins are next year's revenue, if someone stewards them past the first gift.

19.4%

First-time donor retention. Most new donors never give again (FEP, 2026)

$54

Revenue per 1,000 fundraising emails sent (M+R, 2026). Blast economics are brutal

6wks

The real giving season. GivingTuesday is one day; the window is six weeks

Four moves, GivingTuesday to December 31.

Segment by who's likely to give again

Not just who gave last year. Giving capacity, affinity, and recency sort the file into the segments that deserve different asks, including the lapsed donors worth winning back.

Profile the donors who matter most

Your high-value segment gets individual attention: how each donor prefers to be asked, what they've responded to, and the ask level that fits their history.

Run the full six-week sequence

Seven emails from GivingTuesday through December 31, with matching-gift mechanics and a campaign landing page built for the season. Every send timed, nothing improvised on December 28.

Steward the gift into a relationship

The moment after a gift is the warmest your donor will ever be. A three-email stewardship arc says thank you properly and opens the door to monthly giving.

Concrete, counted, yours.

Find

2,000 prospects segmented

So every donor gets the ask that fits their capacity and affinity, not the same blast.

Understand

200 high-value donors profiled

So the gifts that decide the season get personal asks, at the right level.

Reach

7-email year-end sequence

So the whole six weeks is written, timed, and wired with matching-gift mechanics before it starts.

Convert

Campaign donation landing page

So the click lands on giving levels paired with real impact, not a generic form.

After

Post-gift stewardship sequence

So one-time givers hear a proper thank you, and the monthly ask arrives at the warmest moment.

Report

Campaign performance report

So you see the season clearly: what moved, who gave, and where next year starts.

What campaigns like this deliver.

Every donor file is its own story, so we won't pretend to know your numbers before we've read it. These are the ranges our year-end campaigns work in, against the industry's.

6–12%

Lapsed-donor reactivation. Industry average: 2–4%

2.5–4%

Year-end click rates on segmented sequences. Industry average: 1.5–2%

32–40%

First-to-second gift conversion with stewardship. Industry average: 26%

The ranges aren't hypothetical: they're what the last decade of this work looks like.

A flowing path of warm light moving across a dark landscape

Picture January 2.

The goal cleared before the deadline. Lapsed names back on the donor roll. A stewardship arc already thanking the givers. That's a season that was run, not survived.

Asked before every giving season.

When do we need to start?

The sequence launches at GivingTuesday, and the segmentation and writing come before it. Early fall is comfortable; October is workable; if it's November, reach out today and we'll tell you honestly what's still possible.

Our donor file hasn't been touched in a year.

That's normal, and it's exactly what the segmentation pass is for. An untouched file usually holds more lapsed-but-winnable donors than anyone expects.

We already send year-end emails.

Most nonprofits do. The difference isn't sending; it's who gets what. A segmented, personalized season outperforms an identical blast, and the stewardship arc afterward is where most programs leave money behind.

Can this include GivingTuesday only?

We'd talk you out of it, warmly. GivingTuesday is one loud day; the six weeks after it are where the season is actually decided. The campaign treats the day as the opening move, not the whole game.

Tell us about your year-end.

We'll read your season honestly: where the file is strong, where the money hides, and what we would build. Free, no obligation.

Get in touch